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I’m a business reporter based in New York. I write about advertising and the business of technology. I’m especially interested in how technology is changing the ad industry, the interplay between ads and culture and the people who shape both.

I’m currently covering the dawn of AI and 5G as it relates to the media and advertising industries for Adweek. I previously reported on advertising at Mashable for three years. Before that, I wrote about economics and regional business for the Pacific Coast Business Times and covered local news at Noozhawk.

I graduated from UC Santa Barbara in 2014 with a bachelor’s degree in economics and political science.

You can find me on Twitter here or contact me at pkkulp@gmail.com.